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TULAY OZKAN-SOYKAL

Senior User Experience Designer

Highly qualified designer with 15 years digital product design experience. Well versed in user experience and visual design.
Passion for designing powerful but intuitive experiences for complex applications.

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USER EXPERIENCE AND USER INTERFACE

MyIR Mobile

user experience UI design concept development wireframing prototyping
Access your official immunization records
MyIR Mobile is a responsive web application that allows people to see their and their family's immunization needs and access their official immunization documents easily.
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Perinatal HepB disease management system

user experience UI design concept development wireframing prototyping
This ongoing project is a desktop web application. It's a powerful disease management tool for perinatal Hepatitis B case investigators in states' public health departments.
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New Hire Onboarding Program for DFIN Employees

user experience empathy maps and personas user research concept development wireframing information architecture print
Online guide and custom designed card with login instructions inside are designed for the needs of the new hires at their first day.
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EDGAR New hire for DFIN

user research personas concept development style tiles wireframes storyboards UI interaction motion graphics visual design illustration
EDGAR New Hire Program is a training program. Training concept is inspired by TV Program Guide. Every training topic has a TV channel theme such as reality and mystery channels
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VISUAL DESIGN AND MOTION GRAPHICS

Empower Kids Palestine - Arizona State University

storyboards motion graphics visual design illustration localization reviewing unit tests
Palestine preview
Empower Kids Palestine Project, managed by Arizona State University, aims to provide schools in West Bank, Palestine with solar power every day of the school year.

Teaser videos for Dare to Escape AZ

motion graphics
xchild preview
Dare to Escape AZ is a local business offers escape room games. Each game has a trailer video for players to watch before the game begins.

Online learning interactions and animations

UI/UX interaction Animation storyboards flow charts motion graphics visual design 3D localization reviewing unit tests

Website visuals for Ortus Learning

visual design illustration
ortus preview
ORTUS is an educational content provider. Web site and other visual materials are designed for Ortus.
Goals
Designing a modern, energetic web page along with other visual materials within a tight timeline.
Responsibilities
UI Design, Visual Design, Print Design
Website Landing Page
Website
Business Cards
Flyer

Illustrations

illustration
battery
Pressure
power plants

WORK HISTORY

UX/UI Designer at STChealth, 2019-
  • Leading the design of public health enterprise web applications
  • Defining and building STChealth Design System across applications
  • Working tightly with product managers and engineers to deliver meaningful and intuitive user experiences for complex workflows.
  • Improving user experiences by researching and adapting the best design practices for new and existing functionalities.
  • Designing user flows, low and high fidelity wireframes and prototypes.
  • Delegating design tasks and providing guidance for junior level designers.
  • Reviewing the work of the junior designer to give feedback and advice. Ensuring the work is aligned with the company's design standards and following best practices.
Designer at DFIN, 2017-2019
  • UI/UX design of online training projects from user research to production:
    • Participating in the user research activities, need analysis, concept development
    • Developing conceptual diagrams, wireframes, style tiles, user Interfaces,
    • Creating visual assets, interactions, motion graphics.
  • Graphic design such as infographics, job aids, email templates
Senior Visual Designer at ORTUS LEARNING, 2016-2017
  • Visual production, reviews and units tests for online educational products
  • Video production, motion graphics and animation
  • Web site, logo and business card design
    • The Project
    Empower Kids Palestine Project
    Empower Kids Palestine Project managed by Arizona State University aims to provide schools in West Bank, Palestine with solar power every day of the school year and also to reduce the cost of energy for each school so that their precious resources can be redirected to higher-priority initiatives. In the campaing, 20 teachers are trained and 1.2K students are impacted by the initial campaign.
    Ortus Learning is responsible for:
    • The production of 5 videos including scripting, storyboarding, unit tests and dry-run tests
    • Translations and localizations of the animations
    • Activity sheets
Business Analyst and Design Expert at ULKEM IT, 2012-2013
  • Liaison between stakeholders and development teams
  • Needs gathering, analysis and documentation
  • Collaborating with various engineering teams
  • Conceptual design of database tables (ER diagrams)
  • Creating UML diagrams and use cases
  • Wireframing based on user scenarios
    • The Project
    Agricultural Monitoring and Information System (TARBIL) for Republic of Turkey, Department of Food, Agriculture and Livestock.
    The enterprise application's main goal is to increase production capability of arable lands by using scientific methods. The project integrates 42 different data sources to build a system which enables seamless data flow from producers through consumers and traces all the activities.
    The project with approximately 30 million-dollar budget took over 2 years. Worked through the first year as a business analyst and design expert.
    *Visuals can not be provided due to government privacy restrictions.
Senior Visual Designer and Team Leader at SEBIT, 2004-2012
  • UX and UI design of e-learning objects including 2D and 3D animations, interactions, simulations for over 10 projects
  • Leading a team, including 2 instructional designers, 1 developer and 1 visual designer, through various projects including the product which was approved by the Texas Education Agency and sold over 120,000 licenses and another product and website with 1.2 million users and 167,000 paying customers.
    • Providing coordination between project management office, other teams and within the team.
    • Formulating team plan in accordance with overall project plan.
    • Documenting and updating the work plans, reporting team status, evaluate the team members’ performances.
  • Specification, documentation and maintenance of product quality standards.
  • Reviewing and providing feedback as a senior visual designer
    • The Key Projects
    V-Books: Team Leader(2012)
    Vitamin-History of the Turkish Republic: Senior Visual Designer (2012)
    Zkitap-Fatih Project Team Leader (2012)
    Adaptive Curriculum-Texas: Team Leader (2011)
    Adaptive Curriculum-High School: Team Leader (2008)
    Vitamin-Lise:Team Leader (2008)
    Adaptive Curriculum-Middle School:Visual Designer (2007)
    Vitamin-Ortaokul: Visual Designer-(2007)
    JETS-Joint Electronic Warfare Training Simulator: Visual Designer (2005-2006)
    Malaysia Ministry of Education-Form 2-3 Teacher Coursewares: Visual Designer 7th and 8th grade mathematics courses for Malaysia MoE. (2004-2005)

TOOLS

EDUCATION